Healthcare in the U.S., on average, is frustrating just ask anyone who has a chronic illness.  Chances are they have been misdiagnosed or had to fight to get the tests they need to find out what ails them.  Most likely they also felt crazy half the time. 

Imagine if, in your own business, you told your customers, “Hey, I can refer you to a psychologist for an anti-depressant because I don’t know how to fix your problem.”  This is a regular complaint from people trying to uncover a difficult-to-diagnose illness, just check the internet for people with MS, MG, RA, Thyroid, Wagner’s, etc. 

What are the underlying emotions people have toward health care providers if this happens? 

BITTER HATE. 

Basically, patients end up hating these physicians, and they will tell everyone they know for the next 20 years.  Clearly, that emotion does not create a life-time customer. 

We will be exploring healthcare over the next month in a short series.  And the first thing I want to expose you to is Microsoft’s Future Vision of Healthcare. Will this help us make better connections, faster and with more convenience to patients? 

What is good about this and what might not be?