I’d like to invite you to request an invitation to our ACES Laboratory #2. It will be held Feb. 17-18, 2010 in Atlanta, GA.

Join other CEOs, decision makers and leading executives to engage in 2 days of rigorous learning all about customer experience strategy.

You’ll explore:

RELEVANCE
Current trends
Strategic choices
Competitive advantage

INSIGHT
Unveil the mystique surrounding customer experience tools and analysis
Discover where you currently are on the customer experience journey
Develop a Strategic Customer Experience Plan

ADVANTAGE
Calculate a financial snapshot of actual customer value
Capitalize on the values and drivers of today’s customer
Allocate capabilities and resources toward creating loyalty

VOICE OF CUSTOMER (VOC)
Select methods for listening to the VOC in a meaningful way
Determine types, frequency and measures of VOC customer feedback
Define most valuable target customer segments and categories

TOUCHPOINT ENGINEERING
Identify and map current experiences at multi-channel touch points
Leverage social networking, Web 2.0 and full-loop feedback
Design differentiated and customer-centered interactions

 By the end of the session, your team will leave with a customized roadmap to assess capabilities for:

People – Leadership and change management
Process – Touchpoint redesign and engineering
Product – Experience-based value proposition
Technology – Full-loop feedback capability and measurement tools

To learn more about ACES – and to request an invitation to participate in our next ACES session, please visit http://www.aboutfacecorp.com/ce_ces_aces.cfm