Customer Experience Strategy: Is It the Right Move for You?
Dissatisfiers, engagement, re-engineering emotional and functional touch points to reflect your customer’s experience…Sound like I’m speaking a different language? I am. This language is part of the fastest growing business trend since Six Sigma – Customer Experience Strategy. Around the world, businesses are realizing that it’s no longer enough to pursue customer satisfaction. Companies that merely meet expectations watch their customers defect every day.
