Atlanta-based homebuilder John Wieland has been in the news for his Get Housing Moving tour. Wieland is traveling across the southeast in his customized motor home, “camping out” in unfurnished, unsold homes in Wieland neighborhoods until they sell 101 homes. Why 101? Because Wieland says it’s time to get back to the fundamentals – he’s going out to talk personally with prospective buyers about low interest rates and price cuts.  

I’m sure some people will dismiss Wieland’s trip as a gimmick, but they’re missing the mark. When you talk about engineering the customer experience – about listening to your customers – you have to acknowledge what a great learning experience it will be for him. He’ll be at ground level, seeing and hearing about the economic climate from his customers, rather than reading about it in marketing studies. To navigate at the top, you have to LISTEN on the ground.

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