Dell Dies While Apple Flies
It’s no secret that our economy has seen better days. Prices are up on everything from gasoline to rice, while employment rates and consumer confidence are down. Businesses are hurting. What should they do to stay afloat while the undertow of an unsteady economy sucks the others under?
Recent studies reveal that a customer-centric approach to business is the equivalent to a life jacket in a sea of economic uncertainty. If research doesn’t move you, look at computer giants Dell and Apple. Why is one trading at a dismal $21 a share while the other is soaring at $187? How do they differ? You might answer, “Well, their marketing strategies are different.” I agree. Or you might say, “Apple has more innovative products.” Again, I can’t argue with that. But what I think makes the most difference is the manner in which each company treats their customers, current and potential.
